Populi

Soft credits for donations

You can now link people to donations using a soft credit. A soft credit lets you acknowledge someone for a donation besides the actual donor. For example, a wealthy tycoon donates $50,000 to your scholarship fund and you want to make sure that when you thank him, his wife is included in the acknowledgement. Or a donation comes in from a local corporation thanks to the efforts of a graduate who now works there—you can now give her the soft credit for the donation. Soft credits are awarded on a donation page right below where you link the donation with the donor. The Donors report and its communication actions have been updated to respect soft credits as well.

This was one of our customers’ top requests for Populi Donations, and we’re very pleased to get this out to everyone.